It comes as no-one's idea of news to hear that there are generational divides when it comes to looking at business plans.
Before launching this effort, we spoke to lot of people who've experienced waves of techology fads come and go - and return and fade again. These are people who have older parents, or who's personal stage in life is being slightly weary with the time commitment needed to stay current with tech products ... and app updates. It's a crowd that generally thinks the idea of giving people the choice to control technology with something as low-tech sounding as just talking into the air is, well, kinda cool.
As an experiment recently, I trotted out the idea of Tempess*Group to a seminar of undergraduates at UC Berkeley. With very few exceptions, the disdain was palpable.
Note to self: skip the marketing-to-millennial business-plan page.